Drift aims to help marketing, sales, and customer teams by connecting them through conversations to build trust and revenue.
Drift creates Sales and Marketing productivity tools to increase their efficiency and support top of funnel tasks. I specifically contributed to designing the Sales tools that would be used by Sales Development Representatives to connect with buyers, understand their needs, and gauge intent.
— Organize product requirements based on user and business needs, informed by research
— Conduct generative research to further understand the Sales persona
— Provide any and all design work for my product team, ranging from prototypes to design QA
How might we make it easier for our sales users to find the tool that fits their mental model, so that they can see which accounts are showing the highest intent?
The first iteration got feedback that resulted in the team following vision concepts that I collaborated on with my mentor and product manager. I can't share too many details on this, but the final version was a result of wanting to encourage different user behavior to start breaking down the concepts into iterations the team can slowly work towards.
80% reported the dashboard being easy to use
80% reported being satisfied with the dashboard
80% were able to pinpoint the value of the dashboard
— It's important to know how to navigate ambiguity. You're not always going to have the time to have all the right answers, so it's important to lean into design principles to help guide you.
—Building your design voice is a continuous journey. My cross-functional partners were often levels above me with many years of experience. It was intimidating to voice my thoughts at times, but I knew it was important for me to speak up because of my expertise and knowledge on our users.
If you'd like to know more about my experience and other projects I worked on, free to connect or chat with me!